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SENSORY RESEARCH

Sensory testing is a scientific approach to measure human responses (touch, taste, smell, sight,and hearing) to stimuli. Sensory research is useful for evaluating a wide range of consumer goods,including food, cosmetics, and clothes.

Sensory Research:

  • tells you what local customers think about your products. Sensory research provides quantitative and qualitative descriptions about how products are perceived by Japanese consumers.
  • provides input for evolving your product design. Sensory research data helps you design products that meet your design objectives.

Our main services include:

◊ Consumer Sensory Research
A full service for sensory testing among consumers, ranging from designing research to reporting results. 

◊ Sensory Panel Set-up and Maintenance
- Defines the panel type and recruitment criteria, based on your objective, and trains panelists for expert panels.
- Assists with maintaining the panel quality.

Examples of Sensory Panel include Descriptive Sensory Panels and Consumer Sensory Panels.

For further information, please contact us

 


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