Denshi-Money (Electric Money)
Denshi-money (electric money or smart cards) makes our lives more convenient. With Edy, a rechargeable smart card, I can buy a lunch box and a snack bar at a convenience store. With Suica, a rechargeable smart card for trains and subways, I can take the subway without using a ticket machine. I can buy things and travel around even if I do not have enough cash in my wallet!
Growing Popularity of Denshi-Money
Denshi-money has become increasingly popular, year after year. I see people using Suica or Pasmo everywhere, especially young business men. In actual fact, a survey by the Ministry of Internal Affairs and Communications (MIC) shows that approximately 25% of men in their 20s and 30s use denshi-money, and they are the most likely to use it compared to other generations (Source: Consumer’s ICT Network Usage Survey in 2006, MIC).
Denshi-Money is Everywhere
The popularity of denshi-money is pushed further by technology and active promotion. For example, JR East launched View Suica which is automatic chargeable by credit card, Suica Moble and JAL Card Suica. JAL Card Suica can be used as a JAL boarding pass, as well as for taking JR East. They offer services which encourage customers to use denshi-money.
Cash is still the King
Even though denshi-money is being used often, especially by young Japanese men, I believe it can not replace the use of cash. Some people, especially elder generations, still feel more comfortable paying in cash, even though denshi-money has become very convenient to use. Furthermore, cash reminds us of the value of money. I feel more nervous paying 10,000 yen in cash than paying 1,000 yen in cash. I do not feel any different, no matter how much I pay with a plastic card.
July 04 2008 07:53 am | Technology and Weekly Articles
