Comments on: Why not do market research?

By: Noriko

Noriko — Fri, 05 Mar 2010 07:54:30 +0000

Thank you for your comments. Great points.

Yes, I agree that understanding “what educations consumers received” is important to understand the consumers. I noticed that Japanese who grew up in the US are more independent than Japanese who received traditional Japanese educations. I still remember that my school teacher did not take any questions in the class when I was in elementary school. She concentrated on keeping the class quiet. I can see such behaviors in the Japanese companies - people want to keep quiet at meetings.

I also notice that young people become more individualistic. However, I do not see they become independent. They still rely on others including media and friends for making decisions, not on their own.

By: Angeline Lim

Angeline Lim — Fri, 05 Mar 2010 06:34:43 +0000

I find this article interesting. I’m presently working in various Japanese public schools and I’m finding that the school Education and Education at home has been changing as well. Under a diverse teaching methods by different teachers and parents, young people nowadays are becoming more and more diverse and individualistic. I think the traditional companies are very similar to the traditional Education system. And the teachers are like the sales representatives who keep mass information to themselves or within the schools, and things would be slow to change for another 20 or 30 years.
I would think that in order to understand the consumers, one would need to first understand the Education and background of the consumers.
What do you think?

Regards,