Presentation: “Tips for Japanese Consumer Research” @PCC
On February 13, I gave a presentation, titled “Tips for Japanese Consumer Research” at the Pink Cow in Shibuya, Tokyo.
I talked about what is often overlooked when conducting customer research and several tips for doing consumer research in Japan, including how to select/use research agencies for your projects. I gave several examples from my experience about how sensitivity to consumers is important: is how it’s not always about culture, but it’s about consumers. I was very impressed by the enthusiasm of the audience - the majority was non-Japanese.
The Pink Cow Conspiracy (PCC) holds a monthly business event that consists of a presentation that gives participants practical tips, advice or knowledge that they can use instantly to help grow their business. The PCC is an excellent place for networking with other people who are building or want to start their own businesses.
My presentation material is available in the News and Event section of the following link:
http://www.jdr-japan.com/e/
February 15 2008 09:17 am | Research
